Carrying On With Your Dental Marketing Journey
Alright, in the last issue I went over some dental marketing basics and dove into Facebook and Instagram. So, I thought I’d sum up the rest here.
Here we go…
This is an interesting platform in that it gets both over and underestimated constantly. Google + isn’t as large (yet) as other social media platforms, but it’s an incredible directory. By just having an account and posting all of your blogs, or Facebook content, you’re adding content into Google itself. Simply put, it’s another SEO friendly way of getting your name and your private practice’s name into Google and finable.
LinkedIn has taken the professional networking game by storm. In the beginning, they really just had the networking side handled and their ads and “social media status” was a little weak. However, they’ve done a lot to change that. Not only can you put up any information, blogs, pictures, events, and videos on your practice’s page, but you can also throw it out to your network through your page. Their messaging system is also perfect for network marketing.
So, you can use this as a free lead generation scheme. It is a little time consuming, but it’s worth it.
The best thing that I could recommend would be to use LinkedIn to network with other dentists around you. If you’re a specialist you can network with General Dentists or vice versa. The idea is to expand your referral network so you all win.
I know this one might not be a favorite, but getting yourself, an associate or Office Manager out there will stand out. Just like LinkedIn, it is a free way of expanding your referral network and making your private practice known locally.
Overall, the name of the game, in the beginning, is: GET THE WORD OUT!
Paid Ads can be the greatest lead generation tool you ever use, or they can be the bane of your existence. I strongly recommend that you either hire a pro, or research AS MUCH AS POSSIBLE before you try doing your own paid ads.
Without a good handle on targeting, you could waste a lot of money that you might not have.
That being said, there is a sky-high ceiling for what you can get out of ads. Google, Yahoo, Bing, Facebook, LinkedIn, Instagram, YouTube, and more platforms offer ads. You don’t have to go all out, but covering the basics with Facebook, Google and Instagram would be a great start. The easiest way to figure out where to advertise is to check out your competition.
I hope this helps out. Honestly, in order to give you a full picture of how to really get your dental marketing campaign off the ground, we would probably have to write a few books. Maybe in future…
Either way, do your research, find out what the competition is doing and remember that something is better than nothing.
For some other good, free marketing references Neil Patel, Hootsuite Marketing and Hubspot have a lot of great articles. Also, for those of you who aren’t already literary masters (aka about 99% of us) take a look at Copy Blogger for some copywriting training.
If you’re interested in learning more about us, Private Dentist Association, feel free to look through the rest of our blog, resources or contact us!